The goal of this project to repurpose existing content into blog posts optimized for search engines to attract more leads to our low ticket and free resources. The target market is high achieving female entrepreneurs and the content being used will come from a variety of sources provided by the company. The goal is to create 2 blog posts per month, cycling through our main calls to action. The posts will be short, readable, use conversational language as well as relevant memes and graphics.

The student will:

• Read through the provided materials (email content, instagram captions and free resources) to pull relevant blog post topics
• Use strong CTAs at the end of the post to drive action
• Adopt the friendly, conversational tone of the company
• Initially, the student will write in a Google Doc. Once approved, the student will then put them into the website backend directly (WordPress site) and use the plug-in YoastSEO to ensure the content is optimized.
• The student will include a maximum of one meme per blog entry and will select photos (stock and brand - provided) to accompany the post.

Students who work with our company will always have an initial onboarding meeting to kick off the project, review expectations and get acquainted. Communication will be ongoing throughout the project, with scheduled check-ins to be initiated regularly by the company. Students will be provided, templates, examples, and access to all accounts / insights necessary to be successful with their project. The student will have a training session specific to using the WordPress site and the plugin in YoastSEO.