Content Strategy Mapping, Organization and Workflow
Project scope
Categories
Product management Project management Community engagement Marketing strategy Website developmentSkills
content creation content strategy workflow management workflow management systems research templatesThe main goal for this project is to research and resource templates that can be modified and used for various elements of the Food Trucks Association of Canada's content strategy to roll out to the association's membership. Students will gain a strong understanding of developing a strategically driven content strategy and how to organize, categorize, and use proper workflow management in order to move content through the pipeline from conception to distribution.
This will involve several different steps for the students, including:
- Researching and identifying templates for various elements of the content strategy
- Modifying and customizing the selected templates to fit the association's needs
- Developing a workflow management system for content creation and distribution
- Creating a strategic content strategy plan for the association's membership
By the end of the project, students should demonstrate:
- Research and identification of various templates for content strategy
- Modified and customized templates to fit the association's needs
- Developed workflow management system for content creation and distribution
- A strategic content strategy plan for the association's membership
Final deliverables should include
- All modified and customized templates
- Workflow management system documentation
- Strategic content strategy plan
- Students will be given access to the tools they need to complete the project
- Students will have access to key members of the leadership team to be able to provide guidance and direction
Supported causes
Industry, innovation and infrastructureAbout the company
The Food Trucks Association of Canada (FTAC) is a national, nonprofit organization which was first registered in Canada in the late summer of 2020, in the earlier period of onset of the pandemic.
https://www150.statcan.gc.ca/n1/pub/45-28-0001/2021001/article/00010-eng.htm
An agile approach has been taken and we are now looking to redefine how we can best start and grow to support the industry. It is critically important to us to provide real and lasting value to our members.
Projects that are taken on by students and courses in the Riipen platform will be instrumental in our ability to build capacity to deliver that value.
To date, the work of the Food Trucks Association of Canada has been led by a volunteer Executive Director who is a passionate advocate in this space, and has leveraged a 75% student body of employees made available through various employment subsidies. It is a key part of our mandate to support student learning.
The NAICS code for the Food Trucks is 7223 and other code subsets.
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