The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter.

The student should focus on content collection, creation and organization.

• Posts can be images or videos
• The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments).
• Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare.
• Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post.
• Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.

Students should focus on the following steps:

1. Find interesting content on Tiktok and Instagram (more on content research below).
2. Save content (video / image) and upload to your dedicated folder. Note: video content can be saved using the record screen option on your phone. 
3. Add a caption to the post - ie. what is this  post about, why is it interesting and bonus for providing a deeper analysis on the post's strategy (why it works / doesn't work).

Deliverables:

• Add at least 75 quality posts to your folder.
• Low quality posts will be omitted at our discretion. Low quality is just poor, uninteresting content. Sure, it’s subjective but poor quality, uninspired content will stand out.

Our team will provide regular feedback, guidance, and technical support during scheduled one-on-one meetings. Students will have access to necessary tools, technologies, and data to facilitate their learning and contribution to the project.

Moast will ensure a collaborative environment where students can openly discuss ideas and challenges, promoting a culture of learning and innovation. This hands-on experience, coupled with direct access to industry expertise and resources, will significantly aid in the student's professional development and successful completion of the project.