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Summer Business Development Support

Open Opened on July 28, 2025
Main contact
CanAge
CanAge
Canada
Jana Ray
Jana Ray
COO | Executive Director | VP Strategy
(24)
4
Portals
(1)
View all
Project
Academic experience
80 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Financial services Sales strategy Marketing strategy
Skills
project management body of knowledge (pmbok) methodology marketing account management database development
Details

Position Overview

Duration: 2 weeks (10 business days)

Students: 1-2 students

Organizations: CanAge

This placement offers students practical experience in business research, lead analysis, and partnership development within the nonprofit sector.


Students will gain valuable skills in market research, valuation, and strategic business development that are directly applicable to actuarial, accounting, and commerce careers.

Learning Objectives

By the end of this placement, students will be able to:

  • Conduct effective lead research and qualification using multiple criteria
  • Analyze and prioritize business opportunities based on strategic fit
  • Develop evidence-based partnership valuations
  • Create compelling partnership proposals
  • Understand nonprofit revenue diversification strategies
Deliverables

Week 1 Deliverables

Days 1-2: Lead Research & Analysis

  • Outcome: Comprehensive understanding of target market and lead qualification process
  • Deliverable: Analyzed lead list of 15-20 potential partners with scoring matrix based on:
  • Company size and financial capacity
  • Recent growth indicators
  • Partnership marketing needs
  • Market expansion opportunities
  • Strategic alignment potential
  • History of nonprofit support


Days 3-5: Market Research & Competitive Analysis

  • Outcome: Evidence-based understanding of partnership pricing in the sector
  • Deliverable: Market research report including:
  • Analysis of 5-8 comparable partnership agreements
  • Pricing benchmarks for similar nonprofit partnerships
  • Value proposition frameworks used by peer organizations

Week 2 Deliverables

Days 6-8: Partnership Valuation Development

  • Outcome: Strategic pricing model for partnership offerings
  • Deliverable: Partnership valuation framework including:
  • Tiered pricing structure with justifications
  • ROI calculations for potential partners
  • Value metrics and measurement criteria


Days 9-10: Pitch Development & Presentation

  • Outcome: Professional partnership proposal ready for implementation
  • Deliverable: Complete partnership pitch package including:
  • Executive summary and partnership overview
  • Customized proposal for top 3 identified leads
  • Implementation timeline and next steps
  • Final presentation to stakeholders

Success Metrics

  • Quality and depth of lead analysis (scoring accuracy and rationale)
  • Thoroughness of market research and competitive benchmarking
  • Feasibility and competitiveness of proposed partnership valuations
  • Professional quality of final pitch materials
  • Demonstration of nonprofit sector understanding



Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
https://www.canage.ca
Canada
2 - 10 employees
Non-profit, philanthropic & civil society
Representation
Women-Owned BIPOC-Owned Social Enterprise Neurodivergent-Owned Community-Focused

CanAge (www.canage.ca) - CanAge is Canada's National Seniors Advocacy Organization. We are a national, nonprofit, nonpartisan organization whose mission is to advance the rights and wellbeing of Canadians as we age. While CanAge lends its focus to a wide range of issues and challenges, our policy book may help you better understand some of our prioritized areas of engagement. https://www.canage.ca/advocacy/policy-book/.
We welcome students from many varied disciplines including, but not limited to:
public policy, political science, social work, law, nursing, epidemiology, immunology, occupational therapy, psychology, family studies, public health, health promotion, gerontology, insurance, business, economics, statistics, and commerce.