Cheese Maker - Taking our product to the next level

Closed
Cheese Maker
Victoria, British Columbia, Canada
Jeremy Bossio
Founding Partner
(1)
3
Project
Academic experience
80 hours per Student
Student
Canada
Advanced level

Project scope

Categories
Operations Market expansion Product or service launch
Skills
cheesemaking wholesaling food safety and sanitation cooking
Details

PROJECT DESCRIPTION:

We are ready to take our business to the next level. Presently we only wholesale our product to smaller vendors, but it is time to grow! Our company requires some assistance in assessing our next steps on how do get our product into to some of the larger stores across Canada and the USA . We want to learn more about :

  1. Health authority inspection report on our production facility
  2. Any other regulatory, third-party or second-party food safety inspection reports
  3. Special interest claims certification or justification (organic, allergen free, vegan, Kosher, etc.)
  4. Shelf life study to support shelf life claims on your products
  5. Samples of product labels.  All product labels must show the following:
  • a common name / product name
  • a list of ingredients and Canadian priority allergen source declaration
  • nutrition facts panel
  • a name and contact information for the person/company responsible for the food,
  • net quantity,
  • a lot code identifier (such as, date of production, best before date, lot number),
  • storage instructions and best before date,
  • if applicable directions for use,
  • if applicable safe cooking instructions.

This would also have to look at any insurance requirements including liability:

  1. Minimum 2M per occurrence
  2. Minimum 30 day cancellation notice

KEY PROJECT ACTIVITES:

Our specific need is an outline of our Cheese Making Kit's expansion opportunities through an analysis of government requirements to get our product into some the larger stores. This report should include answers to the following questions:

  1. Most of our Cheese-Making kits (four of our current five) require a high quality milk to be purchased along with our Kit. 4L of Milk for every batch you make. We will need a breakdown that looks at every ingredient in every kit and what the legalities are in terms of putting these items in a large store.
  2. When placing the nutritional facts on the kits, will we need to decide if there needs to be two columns. One column with the addition of milk and one without, like one would see on a cereal box.
  3. What is the process difference between Canada and the USA? Would there be an advantage of getting through one system before the other? Could that help us get through this process more quickly?
  4. Using the list in the project description, what is the best course of action in terms of order of steps?
  5. Thinking about insurance, what are the industry standards on insurance for products going into these larger stores? What are the processes of gaining insurance for the USA and Canada? Costs associated?
  6. Lastly, what are the margins expected by these larger stores? If a kit of ours will retail for $50, what would be the expected margins for these stores?

FINAL DELIVERABLE:

We are looking for a complete report that fully answers these questions, with each of these questions having their own section of the report. We have attached relevant source material for better understanding our products and business.

This report should be easy to follow, and clearly layout the pros and cons of the goal of expanding into these larger stores.

If you require more detail about this assignment or more background, data, or direction, please email us at info@cheesemaker.ca or call Jeremy at 778-996-4336.

Deliverables
No deliverables exist for this project.
Mentorship

We have been running our business for several years and can provide experience and guidance to those that apply with us. We will be doing 1 on 1 sessions and also group mentorship throughout the process. There will be direction and help along the way at each step.

About the company

Company
Victoria, British Columbia, Canada
Sales, Retail, Marketing & advertising, It & computing, Media & production

We sell DIY cheesemaking kits and virtual events. The selling of our Cheese Kits is by far our primary revenue stream. Our retail sales are done through our ecommerce Shopify site, through direct sales at trade and craft shows across Canada & the USA, and our wholesales are done through our sales team here at Cheese Maker. Our corporate team-building events are done through 2 major vendors: Eventology, in Canada, and TeamBonding in the USA. We also offer our events on our website.