The main goal for the project is to develop a comprehensive marketing strategy for Inspire Beach Resort. This will involve outreach on LinkedIn, emailing, cold calling, and identifying the best platforms to market the resort. The aim is to increase brand awareness and attract more guests to the luxury-themed lakeside resort.

- Analyzing the current marketing efforts and identifying areas for improvement.

- Developing a targeted outreach plan for LinkedIn, including content creation and engagement strategies.

- Creating an email marketing campaign to reach potential guests and promote the resort's unique offerings.

- Developing a cold calling script and strategy for reaching out to potential guests and partners.

- Researching and identifying the most effective platforms for marketing the resort, considering factors such as target audience demographics and user engagement.

- Testing and refining the marketing strategies based on feedback and data analysis.

Final deliverables should include:

- A comprehensive marketing strategy document outlining the outreach plans for LinkedIn, email, and cold calling, as well as the recommended platforms for marketing.

- Sample content for LinkedIn and email marketing campaigns.

- Cold calling script and strategy guidelines.

- Data analysis and feedback on the effectiveness of the marketing efforts.

Will provide comprehensive support to students throughout the project. This includes dedicated staff time for guidance and feedback, access to necessary tools and technology required for the project, as well as access to relevant data and resources to facilitate research and analysis. Additionally, owners will be available for regular check-ins and consultations to ensure students have everything they need to successfully complete the project and achieve their goals.