Search Engine Optimization Project for LocalStudent Inc.

Closed
LocalStudent Inc
Toronto, Ontario, Canada
Chief Executive Officer
(39)
3
Project
Academic experience
120 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Digital marketing Search engine optimization
Skills
algorithms strategic planning web development search engine optimization research
Details

The main goal of this project is to identify strategies, techniques and tactics to increase the number of visitors to the LocalStudent website and obtain a high-ranking placement in the results page of search engines. This will involve several different steps for the students, including:


- Analyzing the current website and identifying areas for improvement.


- Researching and understanding the algorithms used by search engines.


- Developing a comprehensive SEO strategy.


- Implementing the SEO strategy and tracking the results.


- Optimizing the website for better performance.


- Researching and implementing additional tactics to increase website traffic.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of the algorithms used by search engines.


- Identification of areas for improvement in the LocalStudent website.


- Development of a comprehensive SEO strategy.


- Implementation of the SEO strategy and tracking of the results.


- Optimization of the website for better performance.


- Research and implementation of additional tactics to increase website traffic.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


Mentorship

Students will work closely with their project manager who will supervise them and be available to help and answer any questions they may have. This will also include bi-weekly progress meetings with the project manager where feedback will be provided, and adjustments to the students' strategies, tasks and duties can be made if necessary. Regular communication will be conducted via slack and WhatsApp.


Compensation: Payment by funder C$1,400.00




About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Technology

LocalStudent is a new technology startup that was created byΒ students, for students.

We are changing the way that students work in the 21st century.

Our app allows customers to hire students for on-demand services, with the click of a button. We're like Uber for student services. Our startup is quickly growing and people are starting to take notice, as we have been featured on CTV, Toronto Star, blogTO, Narcity and Breakfast Television. Over 25,000+ students have signed up on our platform. We focus on home services right now, but our vision is to become the platform for any service a student can offer, from dog walking to web development and more.