Enhancing Omax Skincare Sales via Social Commerce and Shopify Optimization


Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing Website developmentSkills
marketing strategies sales strategy social media customer engagement social media strategy sales social media integration digital marketing user experience (ux)Omax3m aims to increase its skincare product sales by leveraging social commerce and optimizing its Shopify platform. The current challenge is to effectively integrate social media channels with the Shopify store to drive higher traffic and conversion rates. The goal is to create a seamless shopping experience that encourages customer engagement and boosts sales. This project will involve analyzing current social media strategies, identifying key areas for improvement, and implementing Shopify enhancements. The team will focus on optimizing product listings, improving user experience, and integrating social media platforms to create a cohesive marketing strategy. By applying classroom knowledge of digital marketing and e-commerce, learners will help Omax3m achieve a more robust online presence and increased sales.
The project deliverables will include a comprehensive report detailing the analysis of current social media and Shopify strategies, along with recommendations for improvements. Additionally, the team will implement selected Shopify optimizations and social media integrations. A presentation summarizing the findings and outcomes of the project will also be delivered. The goal is to provide Omax3m with actionable insights and tangible improvements to their online sales strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned Community-FocusedOMAX Skincare and Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products. The company integrates holistic wellness practices with high-quality skincare solutions that cater to health-conscious individuals, fitness communities, and wellness practitioners.
OMAX’s mission is to provide natural, science-backed solutions that promote muscle recovery, skin hydration, and overall wellness. By emphasizing sustainability, inclusivity, and innovation, the company aims to expand its market reach and establish a strong presence in the wellness industry.
Portals
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Vancouver, British Columbia, Canada