I am looking to take our website and social media presence to the next level in order to drive traffic to our pages and enhance our marketing outreach via newsletters. To do this, we want to improve the google status of our website, search engine optimization, and our marketing strategy via newsletters.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first search items of Google.
• Constructing a content calendar for sending out newsletters, to upload blogs, social media content for the maximum possible traffic.
• Finding potential clients and setting up email templates to reach out to them to get approval to send them newsletters.
• Making use of MailChimp or a similar app to send out newsletters to potential clients.
• Assisting in creating social media and blog content using the most efficient keywords for our target audience while following a content calendar.
• Using our company’s website and social media analytics to adjust the SEO, newsletter and social media content and content calendar to our customers' needs, activity, rather than general trends.

During the project, students should complete the following list of activities:

• Compile a list of the most relevant SEO keywords for us, and suggestions on how to embed them into our website.
• Assistance in embedding the SEO words/phrases into our website.
• Create a year-long content calendar for newsletter and blog content and to drive traffic to our social media pages.
• Create suggested engaging social media posts using the most efficient SEO keywords.
• Build a list of potential clients in the surrounding geographical areas to add to our newsletter list. Bonus steps would include:
• Tailoring the content calendar to our customers' needs and activity levels on different times of the year.
• Other tasks not identified yet and as needed, to achieve the goals of the project (listed below).

Final goals/deliverables should include:

• The website should appear when google searches are done (e.g. HR consultant in X, near me).
• A content calendar spanning a year, for newsletters, blogs, social media posts drawing on relevant SEO words/phrases.
• Designs and writing for several social media posts as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.