The ePoste Marketing and Visual Branding Initiative aims to develop a comprehensive marketing strategy and cohesive visual identity for ePoste, an app designed to simplify content curation across multiple platforms. The project seeks to highlight ePoste's unique features, such as saving posts from Instagram, Twitter, LinkedIn, TikTok, and YouTube, and organizing them into customizable folders. By conducting market research on similar platforms and identifying user pain points, the project will target key demographics, including content creators, professionals, and casual users. The goal is to create impactful campaigns that drive user adoption and engagement, emphasizing the app's core value of simplifying cross-platform content saving.

The project will deliver a detailed marketing strategy document, including market research findings and campaign proposals. Additionally, a collection of at least five visual designs, such as app mock-ups, social media posts, and banners, will be created. A presentation summarizing the strategy, branding, and visuals will also be provided to ensure a cohesive launch plan.