Grand Forks Concrete is seeking to expand its market by selling concrete grade adjustment rings in the United States. The project involves conducting comprehensive marketing research to identify the demand for different product sizes across major U.S. regions. The goal is to understand regional preferences and logistical challenges associated with shipping these products. Learners will analyze market trends, competitor offerings, and customer needs to develop a strategic marketing plan. This plan will guide Grand Forks Concrete in effectively entering and competing in the U.S. market. The project provides an opportunity for learners to apply their knowledge of marketing strategies, data analysis, and logistics planning in a real-world context.

The project will culminate in a detailed marketing research report and strategic plan. Deliverables include a market analysis identifying key regions and product size preferences, a logistics plan outlining shipping strategies, and a comprehensive marketing strategy. The final presentation will summarize findings and recommendations, providing Grand Forks Concrete with actionable insights for entering the U.S. market.