This project could appeal to students in digital marketing programs or media production.

TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. .

We are looking for teams that can help amplify what makes us unique and create better messaging for our brand.

We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design..

The main tasks for this project will be:

· Create video content for all social media platforms

· Create consistent promotional messaging

· Create image content for all social media platforms

· Ensure content is timely and on-trend

· Develop a social media strategy to increase community and connection across all relevant platforms (Instagram, TikTok, YouTube, etc).

· Uphold brand voice and vision across all social media platforms.

· Produce organic social content including photo, video and text-based posts. Examples include behind the scenes, unboxings, styling tips, etc.

Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Weekly zoom calls