Luxury Market Analysis for Maid In Luxury

Open
Maid In Luxury
Mississauga, Ontario, Canada
CFO
(5)
4
Project
Academic experience
120 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Marketing strategy
Skills
market analysis marketing marketing channel research
Details

Maid In Luxury is seeking a comprehensive market analysis to better understand and target specific demographics within the Greater Toronto Hamilton Area. The project aims to identify affluent areas with household incomes above $150k, focusing on luxury businesses and individuals who indulge in high-end services. Key demographics include seniors in high tax brackets, executives, stay-at-home mothers with children, and busy professionals. Additionally, the project will explore other potential customer groups, such as frequent travelers and those who prioritize convenience. The analysis will also include research on Airbnb and short-term rental markets. Furthermore, with the recent launch of a luxury candle line, the project will identify eco-conscious clients and suitable marketing channels for this product.

Deliverables

The project will deliver a detailed report outlining the identified target demographics and potential customer groups. It will include a list of affluent areas and luxury businesses within the Greater Toronto Hamilton Area by postal code. The report will also provide insights into the Airbnb and short-term rental markets. Additionally, recommendations for marketing the luxury candle line to eco-conscious clients will be included.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Mississauga, Ontario, Canada
11 - 50 employees
Consumer goods & services
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green

The Maid In Luxury brand is built on a certain set of principles and we have a Top-Down approach to the way we do things here. We clean from the Top-Down and everyone works, from the top, down. We are a peaceful team, providing a service that brings about a peaceful atmosphere for our clientele. When we show up, we do so in peace (see below) which why we believe A Luxurious Space Starts Here!

Punctuality – Early is On Time, On Time is Late
Excellence is Workmanship
Attention to Detail
Courteous with Clientele
Expedience in Service