Team should comprise of 3 to 5 students.

Our company’s luxury décor brand is looking to convey its unique visual aesthetics through storytelling. “Your home’s not a place, it’s a feeling”. Our mission is to invite our customers to bring a serene and elegant energy to their space.

Entrancing Elegance is deeply rooted in muted neutrals, inspired by the painter Giorgio Morandi. See our brand guidance here:

http://entrancing-elegance.com/brand-guidance

See our IG here:

https://www.instagram.com/entrancing.elegance/

Our store carries products coherent to the brand’s look-and-feel:

https://www.amazon.com/entrancingelegance

Although our brand has amassed a large presence on Amazon through its price positioning alone, we want to emphasize the product’s brand story and aesthetics, not just merely its price point. Through engaging storytelling via photos and videos, we want to convey the value of having a home with a serene, elegant vibe, and in doing so inspire our customers to recreate the same feel in their own homes.

Our brand is defined by:

• Generously offering visually pleasing aesthetics and home décor inspiration
• A subtle yet enticing sense of elegance and minimalism
• A coherent look-and-feel consistent with the brand guidance aesthetics
• A luxurious feel

We currently carry small pampas grass accents, and are in the process of launching other brand-coherent products, including large pampas grass, nordic vases, bath pillows, and more.

We’re excited to work with students who can help us not only design, but also execute well-made visuals with a WOW factor that conveys a luxury, minimalistic vibe.

This is a great project for students to prove their visual/graphic design expertise to future employers, as the impact of their work on this project can be easily seen as a part of their design portfolio.

I would love to speak further and provide any and all information necessary.

David Li

david.d.li@gmail.com

+1 (604) 700-7711

David’s Excellent E-commerce Ventures Ltd.

I can provide both technical and entrepreneurial mentorship and supervision. I work as a software engineer for Amazon by day, and in the evenings and weekends I work on my various businesses.