Digital Marketing Strategy For HR Products
Preferred Students
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our project has 2 parts to it:
- Determining what our digital marketing strategy to promote digital HR products & an online program launching at the end of this year.
- Assist in building content to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement
1. Digital Marketing Strategy
We want student(s) to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company & our digital products & an online program?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
2. Content Marketing
Based on our goals, we are looking for the student to work on the following:
- Content Calendar Curation: timely deployment of all our social media & email marketing content to drive maximum traffic to our site
- Social Media Management: overseeing different channels that we own and keeping them up-to-date
- Content Development
- Other marketing-creation of automated funnels in email marketing software & building of sales pages
- What is the main goal for this project?
-
Our project has 2 parts to it:
- Determining what our digital marketing strategy to promote digital HR products & an online program launching at the end of this year.
- Assist in building content to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement
1. Digital Marketing Strategy
We want student(s) to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company & our digital products & an online program?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
2. Content Marketing
Based on our goals, we are looking for the student to work on the following:
- Content Calendar Curation: timely deployment of all our social media & email marketing content to drive maximum traffic to our site
- Social Media Management: overseeing different channels that we own and keeping them up-to-date
- Content Development
- Other marketing-creation of automated funnels in email marketing software & building of sales pages
- What tasks will Students need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.mkshrconsulting.ca
- 0 - 1 employees
- Human resources & recruitment
MKS HR was founded in 2014 with a vision of being the go-to HR consulting company for small to medium sized employers. Our founder, Sara Bibb, is a professional and certified Human Resources Professional. MKS HR takes pride in serving our clients and getting the best solution to their HR issues. We excel in our superior communication skills and relationship building skills with everyone we work with.
Our founder completed her post-graduate program in Human Resources Management at Seneca College and obtained her Certified Human Resources Leader (CHRL) designation in 2009. Sara discovered that smaller companies have the same HR & Recruitment issues as larger ones, but without the professional HR resources to handle them. What else was there to do? She started MKS HR Consulting and became the HR Department for Small Business.