This project could appeal to students in any field, who has a passion for Business Development.

TNB Glasses is a Canadian eyewear Small Business, who are designing, manufacturing and distributing Proudly Canadian eyewear house brand: Midas. Midas is an Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market.

We are looking for teams that can help us grow and amplify what makes us unique and create better messaging for our brand.

Our ideal team will have business acumen and skilled in building rapport and partnership with an appetite for experimentation.

By the end of the project, students should complete the following list of activities :

• Researching partnership opportunities for our brand with potential customers (optical stores and optometrists) for lead generation.
• Researching partnership opportunities with other brands, businesses, community services, etc.
• Implement and accelerate go-to-market strategies by reaching out to potential partners by conducting outbound calls and emails
• Utilized CRM software to track and organize customer interactions.

Final deliverables should include

• List of customer interactions, leads generations and new clients.

Students will connect directly with the employer for mentorship and supervision throughout the project. We will be able to provide answers to any questions