Digital Marketing Plan

Closed
Spoken Lives: Stories Women Share
Toronto, Ontario, Canada
Elizabeth Verwey
Founder
(3)
3
Project
Academic experience
80 hours of work total
Student
Ontario, Canada
Intermediate level

Project scope

Categories
Communications Product or service launch Marketing strategy
Skills
communication target market canva (software) marketing writing digital marketing social media marketing social media eventbrite problem solving
Details

We want students to help us develop a digital plan to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

Responsibilities

  • Marketing and Communications such as Ad prep, letters, email compositions, social media updates
  • Research speaker trends and event themes
  • Fluency in social media marketing, including Facebook, Instagram, and LinkedIn
  • Build and manage social media posts for various virtual events
  • Ability to edit and review promotional materials
  • Self sufficient working environment with weekly progress check meetings
  • Create and update Content Calendar
  • Develop LinkedIn Account to reach sponsorship
  • Help select which social media channels we should utilize
  • Help us develop a budget friendly advertising plan
  • Refine which messaging we should use?

Desired Qualifications

  • Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field.
  • 1-3 years of relevant experience or equivalent combination of education and experience.
  • Excellent understanding of digital marketing and latest social trends
  • Logical thinking and problem-solving skills.
  • Excellent oral and written communication skills.
  • Advanced proficiency in Canva and Eventbrite a plus.
Deliverables
No deliverables exist for this project.
Mentorship

Weekly meetings and text support in between meetings

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Entertainment, Education, Arts, Events services

Founder, Elizabeth Verwey is an experienced business mentor (officementors.com). Spoken Lives is her passion project, established in 2015. This women's speaker series brings women together to hear stories of resilience.

Elizabeth is writing a book and requires analysis of 500 surveys (already done) for this book,

Elizabeth has been a business mentor for 24 years and owns and operates Office Mentors.