Motorcycle Offsetters - Marketing

Closed
Motorcycle Offsetters
Victoria, British Columbia, Canada
Founder
(1)
3
Project
Academic experience
100 hours per Student
Student
Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
net zero teamwork marketing channel communication research
Details

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Research of best marketing channels to connect with retail customers (riders) and municipal authorities (green cities)

  • Social media
  • Magazines
  • Other

Market research for best business opportunities:

  • Green cities -> Carbon Neutrality by 2030, population, industries to create a "circular cashflow" which goes back in local economy
  • Retail customers (riders) -> geographical regions, customer profiles, social media behavior,
  • Affiliate partners which "fit" best
  • The next countries

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Work independently,
  • Communicate regularly, if in doubt: "overcommunicate"!
  • Teamwork: support each other
  • "Own" a deliverable
  • Social media savvy, great communication skills verbal/written

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Create an ongoing file which documents the results of findings throughout the Intrapreneurship
Deliverables

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Mentorship

I have been a VFC mentor before (VICIC in Victoria). I will hold close communication with students and help with any knowledge gaps, give directions, constructive and motivational feedback and will set them up with the best chance for success. They will be treated as experts in their fields (which they will become through the research which they do) and their advice will be highly appreciated. This is the real world and not an academic test-environment.

About the company

Company
Victoria, British Columbia, Canada
Hospitality, Environment, Automotive, Marketing & advertising, Travel & tourism

Please check out the two youtube videos. We incentivize global jriding communities to offset their annual CO2 emissions and in return benefit from discounts on purchases provided by affiliate marketing partners. We have also started to discuss our business model with cities as part of their Carbon Zero 2030 projects.