Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project will be creating different graphic design assets that will be used for media and product packaging.

This will involve several different steps for the students, including:

• Research: Exploring the world of candles, candle enthusiasts, and design trends to gain a deep understanding of our market.
• Creating a Media Kit: Compiling essential resources like product details, press releases, and marketing content to support our promotional efforts.
• Developing Social Media Assets: Crafting engaging visuals that will capture the attention of our online audience.
• Designing Packaging: Design packaging that represents our company's unique identity and appeals to our customers.

By the end of the project, students should demonstrate:

• Market research (candle industry, trends, competitors)
• Create a media kit (product info, press releases, marketing materials)
• Generate social media content (posts, images, captions)
• Design eye-catching product packaging
• Develop graphic design assets
• Presentation preparation and delivery
• Feedback incorporation
• Collaborate with the team
• Project management (planning and organization)
• Critical thinking for design challenges
• Effective communication with the client and team
• Efficient time management for meeting deadlines

Final deliverables should include:

• A media kit and other marketing materials.
• Product packaging designs.

Supporting learners in the project involves:

1. Training and onboarding
2. Regular progress check-ins
3. Clear objectives and deliverables
4. Access to necessary resources
5. Fostering a collaborative environment
6. Providing feedback
7. Remote internship with flexible hours