PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services:

1- Matching services between homeowners and tenants

2- Providing events/activities that help build a fun supportive community.

3- Professionally managing the properties that use the coliving service of our company.

We just launched our company in Nova Scotia and would like to expand to Ontario.

The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to Ontario.

However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources to plan launching our services in the largest province in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary plan to expand to Ontario

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Outlining how to launch our company in Ontario through:

• Assessment of the Ontario market and deciding on which cities would be better market for our services to start with.
• Marketing strategy
• Marketing Budgets
• Operational Strategy
• Financial Analysis
• Schedules, task descriptions, resource allocations, and timelines for implementation

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Operations manager
• Social media specialist
• Media and communications manager
• Digital project manager

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

A comprehensive plan to enter the Ontario market that includes:

• Operations
• Required funds
• Digital marketing strategy
• Schedules, task descriptions, resource allocations, and timelines for implementation
  

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny