The main goal of this project is to generate high-quality leads for Arise Media Solutions, a digital marketing agency, and to assist in the agency's growth. This will involve several different steps for the students, including:

- Researching and identifying target audience demographics and behaviors.

- Creating and implementing effective lead generation strategies such as content marketing, email marketing, and social media marketing.

- Developing and optimizing landing pages and forms to capture leads.

- Analyzing and reporting on the performance of lead generation efforts.

- Collaborating with the sales team to ensure leads are effectively nurtured and converted.

By the end of the project, students should demonstrate:

- A comprehensive understanding of the target audience and effective lead generation strategies.

- Implementation of lead generation strategies across various digital channels.

- Analysis and reporting on the performance of lead generation efforts.

- Collaboration with the sales team to ensure effective lead nurturing and conversion.

Final deliverables should include:

- A detailed report outlining the lead generation strategies implemented and their performance.

- A presentation summarizing the key findings and recommendations for further growth.

- 10 booked calls passed on to our sales teams

Our team will be providing 1 on 1 meetings, group check in calls, as well as always being available to chat about progress whenever students need help.