Hi there! We're looking for a social media marketing wizard to build a digital marketing strategy and create mental health focused content for Honest Empathy's first public launch.

At Honest Empathy, we want to improve mental healthcare through innovative support groups and therapeutic journalling. Together, let’s improve mental wellness and make isolation a thing of the past!

Project Requirements:

1. Develop digital content for our social channels (LinkedIn, Instagram, Facebook, TikTok) to drive traffic to our app.Design creative graphics and write content for engaging, educational posts to ensure a successful launch
2. Develop a Digital Marketing Strategy outline that includes:A competitive landscape assessment
   - Analysis on our organization's brand and core value proposition
   - Opportunities and threats facing our brand
   - Assessment of where and how to improve our brand's presence and differentiate from our competitors.
   - Strategies for improving our online presence and increasing engagement
3. Create and execute a content calendar: timely deployment of all our social media content to drive maximum traffic
4. Research and write blogs/articles about mental wellness and the current mental health landscape in CanadaSummarize and consolidate current articles/research in mental health
5. Create an email newsletter to engage and retain early adopters

Ultimately, the goal is to ensure a successful public launch by executing an effective digital marketing strategy. Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

If you resonate with our vision to make mental healthcare accessible for all, and are ready to tackle this challenge with us, then we'd love to hear from you!

At Honest Empathy our executive team will offer one on one mentorship to each student and coach them throughout the project. We will begin by understanding the student’s professional and career goals and learn how this project can help them build skills to achieve those goals. We will build an action plan for the duration of the project that will help them gain the skills they want. We will have check-ins 2-3 times a week to work together, to understand their progress, remove blockers and coach them. Communication will be through Zoom and Slack.

Our executive team and advisors have backgrounds in:

• Product Management
• Government Policy
• Psychology Clinical practice
• Organizational Strategy
• Full stack software development
• Technology Consulting
• Academic Research

We will open our network to each student and make introductions for them to learn more about their desired field. At the end of the project, the student may receive the opportunity to continue a summer internship, based on performance.