CanAge is Canada's National Seniors Advocacy Organization. CanAge envisions a world where aging is portrayed positively. This project focuses on developing brand guidelines for photography that promote healthy aging. Students will collaborate on creating an empowering photography campaign that challenges stereotypes and showcases seniors in a vibrant and active light. The campaign's goal is to encourage people to celebrate and embrace the idea that aging can be full of vitality.

Project Activities:

1. Reviewing Existing Portrayals of Aging: Students will evaluate how aging is currently portrayed and identify areas where stereotypes prevail.
2. Developing Brand Guidelines: Collaborating with CanAge, students will create comprehensive brand guidelines for photography that challenge stereotypes and emphasize positive aging.
3. Empowering Photography Campaign: Students will design and execute an empowering photography campaign that showcases seniors in a vibrant and active light. The campaign aims to change perceptions of aging and inspire celebration.

• CanAge is committed to facilitating regular phone/virtual calls with the instructor to ensure alignment with the project's scope.
• We will assign a dedicated contact person from CanAge who will be available for weekly/bi-weekly drop-ins to address any questions or concerns from the learners.
• CanAge will provide a platform for learners to present their work and receive constructive feedback throughout the project duration.
• The organization will supply all necessary information and data to support the project's success.