Digital Marketing
Project scope
Categories
Digital marketing Social media marketing Marketing analyticsSkills
web traffic digital advertising google analyticsWe want students to help us improve website traffic and leads from the digital advertising campaigns based on Google Analytics data by making recommendations to SEOs, contents and designs.
The main questions we’d like students to help us answer are the following:
- How should we promote our website for a broader audience from diverse background?
- What to highlight and not highlight on the website?
- What messaging should we use?
Final deliverables can come in the form of a report and/or presentation demonstrating the strengths and weakness of the existing website as well as a list of recommendations/action plans.
1. Onboarding training and team huddles
2. 1V1 mentoring
3. Real-time feedback from website users
4. Team work with cross-functional members
About the company
U+ Education is a global, innovation-driven educational business that is committed to the long-term success of our students. U+ connects highly qualified teachers from Canada, with students throughout the world for interactive English, French, Spanish, Mandarin, Cantonese, Korean, and Japanese immersion learning. In addition to language programs, U+ Education has introduced a STEAM program, which includes coding, Canva classes and other amazing courses! With this in mind, we welcome the opportunity to work with talents from across disciplines to grow and develop within U+’s community.