SEO and Social Media Strategy

Closed
InnScience Labs Inc.
Niagara Falls, Ontario, Canada
Stany Castillo
CEO
(13)
3
Project
Academic experience
120 hours of work total
Student
Canada
Advanced level

Project scope

Categories
Data analysis Communications Information technology
Skills
digital marketing keyword research analytics social media strategy social media content search engine optimization social media marketing
Details

Number of individual students required: 5 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as analytics, google, social media

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • "Being the top-ranked result for the keywords '"R&D collaboration">

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

weekly check-ins

About the company

Company
Niagara Falls, Ontario, Canada
2 - 10 employees
It & computing, Technology

InnScience is a company that provides a B2B platform that connects academia and industry, and removes logistical barriers to access specialized scientific and industrial products. It promotes collaboration, particularly in sectors like agriculture, mining, and food, facilitating the scaling of research and technologies. Moreover, it acts as a specialized sourcing site for scientific and industrial requirements, offering comprehensive solutions to businesses and researchers.