Embold Inc. is looking to expand its network by engaging with influencers who align with its brand values and target audience. The goal of this project is to identify and recommend a list of potential influencers who can join Embold Inc.'s platform. Students will conduct thorough research to understand the influencer landscape within the industry, focusing on those located in niche communities. Students will also explore strategies for approaching and building relationships with these influencers. This project provides an opportunity for learners to apply their research skills and marketing knowledge in a practical setting, enhancing their understanding of influencer marketing dynamics.

The deliverables for this project include a comprehensive report detailing the research findings and a curated list of recommended influencers. Additionally, students will propose a strategic plan for outreach and engagement with the selected influencers, outlining potential collaboration ideas and communication strategies.