Our organization has a virtual project opportunity for 1 marketing, communications or graphic design student to support the update and expansion of our Style Guide. All work will be completed virtually.

Background:

HPCO is an association whose members are hospice organizations and palliative care providers (nurses, physicians, social workers and others) working in a variety of settings (hospital, long-term care, home care etc). We communicate with our members and broader stakeholder group through various channels including: website, bi-weekly newsletter, event and product promotional materials and social media channels. As a small organization, our program staff are responsible for creating their own content and we want to provide guidelines to staff through an updated Style Guide to ensure our brand is communicated in a consistent way.

Deliverables:

An updated Style Guide including:

• Writing new sections describing the importance of brand identify, use of fonts, tone of writing, image/graphic design and selection and Accessibility for Ontarians with Disabilities Act (AODA) design considerations
• Recommended secondary colour pallette that compliments our primary brand colours
• Sample "dos" and "don'ts" in presenting the HPCO brand
• Guidance on how to select brand colours in various desktop applications such as Word and PowerPoint

Skills and Experience:

• Experience using a style guide
• Basic graphic design skills
• Access to graphic design applications
• Understanding of color theory
• Knowledge of AODA
• Interest in hospice or health care

Primary contact: Christine Gordon, Director, Centre for Excellence

Please apply with a resume, cover letter and portfolio of your work

The student will meet with the Director on a weekly basis and will have the opportunity to interact with the staff team.