RBC is continuing to seek the balance between in-person banking and digital/virtual solutions to deliver banking services.

There are over 1000 physical branch locations, dozens of RBC Insurance locations and seven hubs in Canada called Advice Centre’s where telephone inquiries are answered and addressed.

We also have our RBC Online Internet Banking and a new digital service called “myAdvisor”.

Our goal at RBC is to empower more of our clients to utilize these digital/virtual services for everyday banking which will allow us to deliver more strategic and in-depth consultation at our branches for more complex needs (mortgages, investing, financial advice). How might we encourage more Canadians to increase their utilization of our digital/virtual platforms for everyday banking services? How would this assist our branches in delivering more complex and consultative banking at our branches? Additionally, what impact will/could this have on our desire to remain a relationship based bank?

Additional question:

Since traffic is down in our physical branches due to increase use of technology and COVID regulations. How do advisors continue to keep in contact with existing clients and source new relationship to grow the business in these times?

• Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources.
• Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.

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