Marketing Analysis combined with Digital Content Creation and Management

Closed
User Solutions.com
South Lyon, Michigan, United States
Jim Convis
Founder/President
(1)
2
Project
Academic experience
100 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
press releases newsletters marketing marketing analysis content creation digital content creation social media microsoft excel
Details

We would like students to help us with creating and managing content (Via various social media outlets including press releases) that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Please visit www.usersolutions.com for our background. Traditionally we serve Manufacturing Markets both small companies who don't have systems (or perhaps just manually Excel) or have a more elaborate ERP but does not address good production scheduling.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
  • Identify what social media outlets are viable and how to manage consistenly.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We need to discover what social media and how to use it to increase lead opportunities. We have tried Facebook, YouTube, Linked IN, and Twitter JUST barely years ago and have NOT revisited those avenues nor updated and I think its time.

We have been fairly successful in past with Press Releases but need help in creating and managing those as well.

About the company

Company
South Lyon, Michigan, United States
Manufacturing, Automotive, Airlines, aviation & aerospace, Mining, forestry & fishery

Please visit www.UserSolutions.com for complete information. We help manufacturing companies become more efficient and profitable through efficient production scheduling (materials, workcenters, labor, machines, etc.).