The problem: Global Sensor Systems, Inc. (GSS) is transitioning from B2C to B2B with distributors who build commercial vehicles and sell truck parts and accessories as our new focus. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on supporting our new distributor network and creating brand awareness. Companies and drivers think the solution to preventing backing accidents and backovers is by adding more cameras- but it's not. Even though the number of cameras has increased both inside and outside the vehicles since 2016, the decline of backing accidents has only decreased by 8%. That's because cameras don't compensate for distracted driving and driver reaction time. We need to get the word out, and we need your help!

Ultimately, we need students to provide us fresh insight into the market and create writing that impresses and aligns with our brand's values.

Tasks:

• Research information related to sensor systems, the solid waste collection and fire safety industries, and accidents and/or trends related to accidents in distracted driving and affecting pedestrian safety.
• Research fleet management industry development trends, noteworthy news stories, successes and failures and compile findings.
• Research and illustrate statistical information regarding information in the form of graphs or creative visual aids.
• Throughout the capstone students will create blog style content (approx. 500-1500 words) based on the above topics of research. This content will be reviewed by the the Digital Marketing Coordinator and following and suggested amendments will be eligible for use in our official communications!

Availability

We will be available to students throughout the project at the set staff times below.

We hope to communicate with the students regularly!

Staff time:

Digital Marketing Coordinator (Kyle)- 3 days a week (M/W/F), 9-5 email, phone zoom, text.

Market research

We will provide students with existing market research materials relevant to our competitors including information regarding their social media presence and product position.

Resources

Access to digital media tool: CanvaPro

Access to reference company media material

Tech/ Data.: Any data we have on competitors, statistics, product details, market research, is available when requested.