Our company provides services for patients, nurses, young professionals and organizations looking to impact change on a personal and professional level. We hope to develop a social media and marketing strategy to reach our target audience.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s services, marketing goals and target market.
• Researching factors affecting the quality of digital content.
• Recommending changes to existing digital content and designing new social media posts and emails.
• Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

• Testing and improving designs based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report outlining a digital content creation strategy, 30 day posting schedule, hashtags and SEO recommendations
• Updated social media design templates in Canva

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.

Access to Canva and other design tools as needed will be provided.