Hivenue, a company specializing in co-living services, aims to expand its operations beyond Quebec. The project focuses on developing a comprehensive international business plan to facilitate this expansion. The primary goal is to identify new markets and optimize business processes to enhance operational efficiency. Learners will conduct market research to identify potential regions for expansion, analyze competitors, and assess cultural and economic factors that may impact Hivenue's services. The project will also involve evaluating current business processes and proposing improvements to streamline operations. By applying classroom knowledge in international business and strategic planning, learners will gain practical experience in developing a business plan tailored to global expansion.

The project deliverables will include a detailed international business plan for Hivenue's expansion. This plan will encompass market analysis reports, competitor assessments, and recommendations for process optimization. Additionally, learners will provide a strategic roadmap outlining steps for entering new markets. The final deliverable will be a presentation summarizing key findings and proposed strategies.