The project aims to conduct a comprehensive market analysis for Shippal, a startup in the logistics and shipping industry. The primary goal is to assess the current market landscape, identify key trends, and evaluate potential opportunities and threats. Learners will be provided with a collection of relevant articles and data sets to review. They will be tasked with investigating key areas such as competitor analysis, customer needs, and emerging technologies. The project encourages learners to apply their classroom knowledge of market research methodologies and strategic analysis. By doing so, they will either align with Shippal's current strategic direction or offer unbiased insights to refine the company's concept. The project is designed to be completed by a team of learners within a single academic program, focusing on business or marketing studies, and can be completed in under 80 hours.

The deliverables for this project include a comprehensive market analysis report and a presentation summarizing the findings. The report should cover competitor analysis, customer needs assessment, and potential market opportunities. Additionally, learners should provide strategic recommendations for Shippal based on their analysis. The presentation should effectively communicate key insights and recommendations to stakeholders.