Digital Content Creation - Food Nutrition

Closed
Tinga Nutrition Inc
Toronto, Ontario, Canada
Robert Fedun
Founder & CEO
3
Project
Academic experience
100 hours of work total
Student
Canada
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
content creation meal planning and preparation digital content creation creativity research
Details

Tinga is a start-up in meal planning & nutrition within the grocery sector. We aren't a diet app and calorie counting just isn't our thing. We believe in what nutritious foods we make available within our home and build from there. We leverage tech to unlock the power of food while helping to create balance between convenience and fresh whole foods. Education connects the dots between consumer awareness, trust and myth debunking. We take a holistic view of consumers intended purchases and guide them to more nutritious options.

Using Canada's health food guide as a starting point, we are looking to create content (including 'how to" videos) that aligns with our purpose. Content will be posted within our app, supporting users along their healthy eating journey. We will ensure the student has a clear understanding of their requirements.

If our mission inspires you and automatically sparks creativity in what "you could create," then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Research for content using Canada's health food guide as their starting point and build from there
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Assist with a media creation and launch to promote healthy eating and myth debunking
  • Assist with "how it works" video creation and launch to promote app functionality
Mentorship

Students will work 1:1 with founder (and potentially extended team members as required) who is supervising and available for questions. This will also include progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Toronto, Ontario, Canada
Food & beverage, Technology

Making healthy choices when food shopping can be tricky. There are so many hurdles to navigate if you have special dietary needs or wish to eat more healthy, whole foods. The messaging available is often overwhelming, as are the hours required reading nutrient values! With Tinga, it couldn’t be simpler to take a holistic view of your grocery basket and shop smart when it comes to dietary lifestyles. You can think of Tinga as your nutritional shopping assistant – here to help you positively change your long-term eating behaviours and shop for food with total confidence! Tinga’s interactive nutrient guide understands your unique conditions and helps you easily swap in healthier food options. Our unique tech combines retailer stores, pricing, ingredients, and each item’s nutritional content in one convenient location. Our sole purpose is to empower healthier food choices by reinforcing positive behaviours.