Social Media Marketing
Project scope
Categories
Communications Market research Digital marketing Market expansion MediaSkills
marketing strategies digital content marketing planning marketing digital marketing social media communication social media marketing operationsPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.
We have just started the first phase of our company in Nova Scotia, Canada, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada, and the US in the future, as we believe our services will be valuable to women in North America. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single woman homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women.
As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn.
Also, we would like a growth marketing plan in addition to digital content to expand to other major cities in North America where we see a great opportunity for expansion.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 45 hours per student
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Developing digital marketing strategy
- Creating digital content
- New marketing ideas to create awareness about brand
- Analysing our current social media platforms
- Communicating our vision and core values with the public through different media channels.
- Growth marketing plan
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Digital marketer
- Social media engagement specialist
- Media and communications manager
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Digital marketing strategy
- Digital content for different channels
- Awareness marketing plan
- Expansion marketing plan.
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Aisha ElSherbiny
About the company
Aisha Comfortable Coliving Inc. specializes in connecting like-minded tenants and homeowners into shared accommodation. We are proud to offer personalized housing services to Canadians aged 18+.
In addition, through community network partners, Aisha Comfortable Coliving provides additional perks for a variety of services, products and activities to encouring the fostering of meaningful connections amongst property owners, tenants and others who may only want to participate in the community networking.
Aisha Comfortable Coliving Inc. provides three broad categories of services: Matching services, community activities/events, and professional management services.
The ultimate goal of Aisha Comfortable Coliving is to build a platform that empowers tenants aged 18+ through innovative and cost-effective housing options that enhance their overall well-being, while also building a fun and supportive community.