Whole Human Coaching Services is looking to expand its reach and engagement through a well-defined social media campaign. The company aims to leverage social media platforms to increase brand awareness, attract potential clients, and build a community around its coaching services. The project involves creating a comprehensive social media campaign strategy that aligns with the company's goals and values. This strategy should include identifying target audiences, selecting appropriate social media platforms, and defining key performance indicators (KPIs). Additionally, the project requires the creation of engaging and relevant social media content that can be used to execute the strategy. The goal is to provide a clear roadmap for the company to follow, ensuring consistent and effective communication with its audience.

- A detailed social media campaign strategy document, including target audience analysis, platform selection, and KPIs.

- A content calendar outlining the types of posts, frequency, and timing for each social media platform.

- A set of at least 10 pieces of social media content, such as posts, images, and short videos, tailored to the identified platforms and audience.

- A presentation summarizing the strategy and content, to be delivered to the Whole Human Coaching Services team for feedback and implementation.

Our leadership team works with our interns and staff to provide mentorship and guidance during all of our projects.

We will be giving students access to our data, platforms, learning management system, as well as open discussion sessions for them to learn more about how the business works, how we work with clients, and our media channels that we currently use.