B2B Rewards Program in Law Enforcement market
Project scope
Categories
Market research Sales strategy Marketing strategySkills
cross-selling business continuity planning retention rate product lining purchasing sales business to businessWe are trying to put together a B2B rewards program with the objective to raise increase sales level, retention rate, and cross-selling. Our customers are small-big resellers with physical stores and online presence. They buy from us duty gear products for police officers and security guards. Their purchase levels and behavior vary, some buy only/mostly only one product line and not the other that we would like to see more of and that is our engine of growth.
The reward program will help us create positive business impact in the short term and long benefits from stickiness i.e. better retention - at least that what we envision.
We need help in designing the program, validating assumptions, understanding the best practices and specifically what our competitors are doing, etc.
You will be working directly with me as the VP of Strategy and future CEO of the company and will have access to company information as much as you need. Looing forward to our work together.
Weekly and ad-hoc meetings
About the company
Hero’s Pride® is a duty gear and uniform accessories manufacturer providing law enforcement and public safety professionals with high-quality products at affordable prices. We’re dedicated to serving the heroes who protect our communities as well as the dealers who support their on-duty needs. Family-owned and operated for over 40 years, we stand by our 100% satisfaction guarantee, raising the bar for craftsmanship and service excellence. Hero’s Pride products are available through authorized dealers and online retailers nationwide.