Comprehensive Rebranding and Marketing Overhaul for Startup to stand out and become memorable

Closed
Shifting Shap3s Inc.
Halifax, Nova Scotia, Canada
Employer
(1)
4
Preferred Students
Anywhere
Academic experience
Categories
UX design Graphic design Communications Digital marketing Information technology
Skills
sales presentations calculators marketing materials business planning marketing sales brand identity auditing
Project scope
What is the main goal for this project?

PROJECT DESCRIPTION:

We are a young startup, looking to recreate our digital image and content aligned with our vision, mission, and sector.

The primary objective of this project is to revamp our startup's brand identity and marketing materials to achieve a fresh, appealing, easy-to-navigate and timeless image.

What tasks will Students need to complete to achieve the project goal?

Below is a list of tasks that we aim to complete. Depending on the course timeline, we may prioritize some tasks over others:


  1. Visual audit
  2. Redesign the website + creating and using info-graphics
  3. Redesign our investor pitch deck to match the new visual identity
  4. Design a sales pitch deck
  5. Design our current complex Excel ROI calculator for use on our website and sales deck
  6. Design a 1 page business plan that highlights the most important information without looking crowded.
About the company
2 - 10 employees
Manufacturing, Technology

Shifting Shap3s is an early-stage hard-tech startup developing equipment for reducing plastic waste in traditional and additive manufacturing in various sectors.
Our mission is to offer innovative user-centric solutions that make a strong contribution to the innovative growth of different communities around the world and to facilitate the recycling and recovery process of plastic on a community level. We aim to stand for outstanding user-experience, sustainable design, inclusion, and collaboration, and for creating an atmosphere where everyone, including the team, customers, and collaborators feels engaged and valued.