Social Impact Game Data Analysis

Closed
Studio Jayne
Toronto, Ontario, Canada
Robin Newman
CEO
3
Project
Academic experience
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Data visualization Data analysis Product or service launch Social work
Skills
empathy data reporting google analytics data strategy product improvement non-disclosure agreement (intellectual property law) microsoft excel
Details

We’d like students to help analyze our current game datasets to draw helpful insights, while also making recommendations for strategic ways data could further improve and measure our impact.

From this analysis, we hope to not only improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes and help us better showcase and communicate our prevention impact to Inform our secondary audience made up of non profits, government and corporate stakeholders on the impact of our game and its strategy. It should also align with our three (3) core goals for teens to 1) Increase risk-perceptions of predatory behaviors on and offline 2) Motivate peer-to-peer conversations about healthy and unhealthy scenarios and increase empathy 3) Guide teens to take action to prevention and intervention.

Deliverables

Student will help with areas like:

  • Improve data strategy and key questions driving our existing data dashboard
  • As we grow, what new data should we collect and how will that help drive our core goals?
  • Design data reports to show the game impact
  • Identify helpful trends or potential predictive strategies as we grow.

Students will use Google analytics, Excel and GA4 Data Studio, but we are open to new tools. Data Dashboard has been running since May 2022 and has data collected from 1302 visitors. Pre and post survey is 250 people completes. We will give students access to these on signature of an NDA. Students can highlight new areas we should measure but aren't yet, predict and visualize what is existing. A report with details of the game impact, insights for product improvement and any gaps is ideal & all applicable source code.

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. We will onboard all students with a dive into our work, past research and add them to our internal communications tools including Slack and Asana. We will set up weekly or bi weekly zoom calls via Studio Jayne CEO and where relevant, other employees and partners will join. In order to share specific data, we may ask students sign an NDA to provide access to proprietary data on a needs basis.

About the company

Company
Toronto, Ontario, Canada
Technology, Education

Studio Jayne is a design and innovation studio that works on projects that deal with gender-based violence, reproductive rights, sex trafficking, and advancing rights for women and girls.