Lean Startup Business Strategy Development (2)
Project scope
Categories
Project management Financial modeling Risk, audit and compliance Product or service launch Sales strategySkills
marketing strategies go-to-market strategy business strategies cost allocation lean startup methodology operations customer serviceWe want to simplify our go-to-market strategy to make our business model more “lean” and reactive to customer feedback. The focus of this project is to identify the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Students should focus on:
- Mapping our operational processes.
- Identifying bottlenecks in our systems.
- Recommending improvements to optimize our organization.
- Doing Cost-Benefit Analysis.
- Generating leads.
- Creating an organic marketing strategy for the public release of the app.
Students will connect directly with our team for personalized mentorship throughout the project. There will be at least two (2) people working closely with them, offering career advice.
About the company
Desserts App is a mobile app that eases customizing and purchasing desserts online from local dessert shops and bakeries.
We help bakeries list all of their products, quickly take custom complex orders (e.g. three-tier unicorn cakes), and increase sales at affordable costs while allowing customers to purchase precisely desired tastes in seconds. We envision offering any dessert and bakery products on our platform and making those tastes highly accessible and customizable for our users, based on their likes and dietary preferences.