Main Objective of the Project: The primary goal of this project is to create a promotional video that will be used to enhance the visibility and appeal of our tutoring business, The Progressive Centre. This video will feature interviews with the owner, two tutors, and one or two families who have benefited from our services. The students will script, produce, and edit this video to highlight our organization’s strong culture and values, aiming to attract new clients and reinforce our brand image.

In today's competitive market, it is crucial for businesses to distinguish themselves to attract and retain clients. The Progressive Centre aims to achieve this by creating a vibrant, compelling promotional video. Through this project, students will address the challenge of effectively communicating our unique offerings and the positive impact we have on our students and their families. By the end of the project, students are expected to produce a polished promotional video that captures the essence of our tutoring business and resonates with our target audience.

Final Deliverables: A completed 5-7 minute promotional video ready to be shared with potential clients and featured on our website and social media platforms.

By the end of the project, students will complete the following:

Brainstorming and Storyboarding:

• Generate various ideas for the video’s structure and content.
• Create a detailed storyboard outlining the visual and narrative flow of the video.

Scriptwriting:

• Develop a compelling script that promotes our company culture, values, and the benefits of our services.

Proposal Submission:

• Compile a proposal including the storyboard, script, and a brief explanation of the creative vision behind the video.
• Present the proposal to the project supervisor for feedback and approval.

Feedback and Revisions:

• Meet with the project supervisor to discuss the proposal.
• Incorporate any necessary changes or improvements based on the feedback received.

Filming and Editing:

• Coordinate and conduct interviews with the owner, tutors, and families.
• Film various scenes and segments as outlined in the storyboard.
• Edit the footage to create a cohesive and engaging final video.

Bonus Tasks:

• Interview employees to gather testimonials and incorporate them into the video.

Final Deliverables:

• A completed 5-7 minute promotional video ready to be shared with potential clients and featured on our website and social media platforms.

Support Provided to Students: Students will receive ongoing mentorship and support throughout the project from the team at The Progressive Centre. This includes:

Direct Access to Staff:

• Regular check-ins and Q&A sessions with the owner and tutors to gather insights and feedback.
• Guidance on understanding and articulating the company’s values and culture.

Tools and Technology:

• Access to necessary filming and editing equipment.
• Software for video editing and production.

Information and Data:

• Detailed information about The Progressive Centre’s values, culture, and unique selling points.
• Specific guidelines on key messages and segments to include in the video.

By providing these resources, we aim to ensure that students have the support they need to successfully complete the project and produce a high-quality promotional video that effectively represents The Progressive Centre.