Tascal Marketing Inc. seeks to develop a comprehensive business plan to market a Professional Development (PD) program aimed at recent high school, college/university, and technical school graduates. The goal is to present this program to key decision-makers in each respective educational jurisdiction. The project involves identifying key personnel, funders, decision-makers, and alumni managers who can influence the adoption of the PD program. Additionally, the team will need to research existing similar programs to understand the competitive landscape. The end users of the PD program will gain insights into how adults, professionals, and work cultures correlate trustworthiness to competence. This project will enable learners to apply their marketing and business strategy skills in a real-world context, providing a valuable learning experience.

- A detailed business plan outlining the marketing strategy for the PD program.

- A list of identified key personnel, funders, decision-makers, and alumni managers at target institutions in Canada and the US.

- A competitive analysis report of existing similar programs.

- A presentation summarizing the business plan and key findings.

- Recommendations for next steps and potential improvements to the marketing strategy.

Discussion

Task Review, Clarification

Process level support

Reporting Support

Grounding in the differences between competence which most institutions deliver on, and trust building & retention in multi-generational settings.

More as needed.