My Student Wellbeing is dedicated to improving the lives of post-secondary students across the country through increasing support to mental health services and providing other information and resources to improve lives. However, to reach a broader audience and make a more significant impact, we need to improve our branding and marketing strategies. The goal of this project can include analyzing the current branding and marketing efforts, identifying areas for improvement, and/or developing actionable strategies to enhance our presence. This could involve evaluating existing social media channels, website content, and overall brand messaging. The project aims to create a cohesive and compelling brand identity that resonates with students and encourages them to engage with My Student Wellbeing's services.

We are flexible in terms of what this project could look like for students, so anyone looking for anything related to branding, marketing, graphic design, media creation, or anything else that seems like it could be a fit for your students is encouraged to reach out to us to discuss if we could tailor a project to give your students an incredible learning experience.

Tasks could include

• Conducting a SWOT analysis of current branding and marketing efforts.
• Researching and identifying best practices in digital marketing for student services.
• Developing a comprehensive branding guideline.
• Creating a strategic marketing plan with a focus on digital channels.
• Creating media for our physical or digital presence

The project could result in several key deliverables that will provide My Student Wellbeing with a clear path forward in enhancing our branding and marketing efforts. These deliverables could include:

- A detailed SWOT analysis report.

- A set of branding guidelines that outline the visual and messaging standards.

- A strategic marketing plan that includes actionable steps and timelines.

- Recommendations for improving social media engagement and website content.

Or anything else that would fit within the scope of your course for your students.

We'll be happy to present to your class, have regular meetings with the students, and provide feedback where applicable. Supporting the students and giving them the best project is important to us, so we're also open to hearing what you want for your students and what your students would like.