SWOT analysis (capstone)
Project scope
Categories
Market research Competitive analysisSkills
strategic planningIt has been a couple of years since we did a SWOT analysis and a couple of our competitors have since dropped out. We’d like to know what the current landscape looks like.
SWOT analysis. Evaluate our company's competitive position and develop strategic planning. Assess internal and external factors, as well as current and future potential. We are looking for diverse groups or voices to provide realistic data points rather than prescribed messaging.
We will provide whatever time the students need in order to understand our app and our business, as well as access to our business plan.
About the company
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.