Branding and Graphic Design for Musey

Open
Musey
London, Ontario, Canada
Maheshi Wanasundara
Maheshi Wanasundara She / Them
Founder
(2)
5
Project
Academic experience
60 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides
Skills
style guides graphic design marketing materials communication branding brand identity palletizing logo design
Details

The main goal for the project is to create a brand moodboard, colour pallets, communication templates, and other graphics for Musey, a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. The project aims to reflect the company's commitment to positive change and its vision of a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness.


This will involve several different steps for the students, including:


- Researching and understanding the mission and values of Musey.


- Creating a brand moodboard that captures the essence of Musey's vision and values.


- Developing colour pallets and communication templates that align with the brand's identity.


- Designing other graphics such as various size logos, social media assets, style guide and marketing materials that represent Musey's commitment to fair trade, sustainability, and community enrichment.


Deliverables


By the end of the project, students should complete the following list of activities:


- A brand moodboard that visually represents Musey's mission and values.


- Colour pallets and communication templates that reflect the brand's identity and values.


- Various graphics such as logos, style guides, social media assets, and marketing materials that align with Musey's commitment to fair trade, sustainability, and community enrichment.



Final deliverables:


- All source materials for the brand moodboard, colour pallets, communication templates, and other graphics.


- A written report explaining the design process and outcomes.


Mentorship

Relevant knowledge share and guidance. Leadership and team work experience. Meetings to assess progress and plan. Information and vision related to the project.

Supported causes
Responsible consumption and production

About the company

Company
London, Ontario, Canada
0 - 1 employees
Apparel & fashion, Arts, Business services, Education, Trade & international business

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.