The main goal for the project is to conduct market research and competitive analysis to help Now Organic Farms understand the current market landscape and identify opportunities for growth and improvement. This will involve several different steps for the students, including:

- Gathering data on the organic farming industry, including market trends, consumer preferences, and competitor analysis.

- Analyzing the data to identify key insights and opportunities for Now Organic Farms.

- Developing a report with recommendations for Now Organic Farms based on the research and analysis conducted.

By the end of the project, students should complete the following tasks:

- A comprehensive report on the organic farming industry, including market trends, consumer preferences, and competitive analysis.

- Recommendations for Now Organic Farms based on the research and analysis conducted.

Final deliverables:

- A detailed report outlining the findings and recommendations.

- Presentation of the report to the Now Organic Farms team.

Students will be supported and mentored through weekly meetings and group discussions and collaborations. Students will have the opportunity to ask questions as well as receive any support and mentorship they need along the way. Consistent communication will be made amongst Team members