Customer interview & user stories mapping
Project scope
Categories
UX design Communications Market research Customer segmentation Marketing analyticsSkills
knowledge management software marketing content creation user story innovation customer relationship managementWHO: Grey-box is social innovation startup that is working on providing free wifi access to educational content in areas where internet and electricity access is problematic.
WHY: 50% of the world lives offline – they have not connected to the internet in the last 3 months. Even in North America, 50% of rural Canada does not have access to the minimum speed for the internet.
We are looking to have students that can analyse customer those interviews and highlight specific user stories that will be used by our IT team and our Marketing team to align their tasks with the customer needs.
We will provide the customer interview recording & examples to follow.
- Highlight key customer needs and stories
- Qualify the customer with existing personas
- Create a series of video excerpts (highlights) that will be used in user stories
- Presenting the case studies in our Knowledge Management Software (KMS)
- Following up with the team to share and improve the documentation and key insights.
Case studies should be no longer than 1 page each, supported by video excerpts from those interviews and are to be written up and presented to the company.
Our objective is to create content that highlights the environment and needs of our potential customer experiences, which can be used for multiple purposes.
Possible uses for the content:
- Shared with IT team and Marketing team
- Published to our blog
- Downloadable collateral for customers through our CRM platform
Weekly or bi-weekly meetings
Coaching and training resources are available
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects.
About the company
Grey-box is a social innovation startup. Its main product, Uni, provides wireless access to digital resources (such as Wikipedia, Khan academy, several MOOC-type online courses, medical databases) in areas where access to the internet or to electricity is unreliable.
While 50% of the world's population is not connected - and the COVID-19 situation is exacerbating these inequalities - our team is working on an accessible product (portable, energy efficient, climate resistant and, above all, less than 100 $ the unit) which allows anyone to connect to these essential resources for their development and autonomy.
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects