KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Collaborate with Marketing Function on social media posts:

• Develop captions for communications in the fields of "customer education" and others
• Re-work various posts which were developed by previous student groups and which are currently in the pipeline

Market research for best business opportunities:

• Green cities -> Carbon Neutrality by 2030, population, industries to create a "circular cashflow" which goes back in local economy
• Retail customers (riders) -> geographical regions, customer profiles, social media behavior,
• Affiliate partners which "fit" best
• Which are the next countries to invest social media content into?

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Work independently,
• Communicate regularly, if in doubt: "overcommunicate"!
• Teamwork: support each other
• "Own" a deliverable
• Social media savvy, great communication skills verbal/written

Create social media posts to develop the content pipeline

Evaluate opportunities to collaborate with new social media partners

I have been a VFC mentor before (VICIC in Victoria). I will hold close communication with students and help with any knowledge gaps, give directions, constructive and motivational feedback and will set them up with the best chance for success. Students will also have exposure to the external marketing function which manages all social media content and strategy.

They will be treated as experts in their fields (which they will become through the research which they do) and their advice will be highly appreciated. This is the real world and not an academic test-environment.

I have worked with Riipen for almost a year and have had some great experiences with student groups.