The main goal for the project is to redesign the logo for The Wheelbarrow Gardener to better reflect the company's focus on sustainable landscape solutions and appeal to environmentally-minded homeowners, businesses, and HOAs in Edmonton. The new logo should incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices, while also emphasizing the company's commitment to water-saving and resource-conscious choices. The logo should aim to enhance brand recognition and align with the company's core values.

Tasks for learners to complete:

- Research the company's core values, target audience, and industry trends.

- Develop a range of logo design concepts that incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices.

- Present the logo design concepts to the company for feedback and revisions.

- Finalize the logo design based on the company's input and create variations for different applications (e.g., digital, print, merchandise).

- Prepare a branding guide that outlines the proper use of the new logo, including color schemes and visual elements.

Final deliverables:

- A set of high-resolution digital files for the new logo in various formats (e.g., PNG, SVG, EPS).

- A branding guide document outlining the proper use of the logo and associated visual elements.

Guidance and Resources:

• Clear Project Brief: I'll provide a detailed brief outlining the company's mission, values, target audience, and any specific design requirements or preferences.
• Branding Examples: I'll share examples of current branding, successful logos in our industry, and logos we find inspiring to offer direction and a starting point.
• Feedback and Iteration: I'll dedicate staff time to offer regular feedback, constructive criticism, and answer questions throughout the design process.

Additional Support:

• Company Background: I'll provide insights into the company's history, goals, and any relevant market research data that could inform design choices.
• Real-World Experience: I view this project as a valuable learning opportunity and will offer the student a chance to present their final design and explain their decision-making process.