The project aims to enhance brand awareness and engagement for Print Your Event by developing a strategic social media campaign. The focus is on promoting the company's unique print services for events and businesses, including invitations, signage, custom print materials, and business printing. The campaign will target key platforms such as Instagram and Facebook, leveraging their vast user bases to reach potential clients. Learners will apply their knowledge of digital marketing strategies to design compelling content and schedule posts that align with the brand's voice and objectives. The project will also involve analyzing current social media trends and audience insights to tailor the campaign effectively. By the end of the project, the team should have a comprehensive understanding of how to drive engagement and brand recognition through social media.

The deliverables for this project include a detailed social media campaign plan, complete with a content calendar and scheduled posts for Instagram and Facebook. Additionally, the team will create engaging visual and written content that highlights Print Your Event's unique offerings. A final report will summarize the campaign's expected impact and provide recommendations for future social media strategies.